If you have been using QR Codes, and even if you’ve just been wondering about incorporating them into your marketing plan, you may be under the impression that the only codes available will be the most usual black and white icons that sort of look like a bar code given to hysterics.

Today, Quick Response Codes can be a great deal more attractive and also a lot more useful with the addition of image tools like logos, colors, and photographs. Called customized QR Codes, these value-added response tools have four great advantages over the traditional codes.

A custom QR Code tells the reader that there’s something crucial that you do. Rather than just sitting there like an annoying blob the way traditional generic odes do, a customized QR Code attaches itself visually to the rest of your message. Its very design says to the customer, “Pay attention. Here is something you should know.” Of-course as these codes become more prevalent within the US (which trails other countries within the utilization of the codes), more people understand that the codes indicate additional information will be at hand. Nevertheless, even with more awareness, generic codes in and of themselves can just do so much to stimulate response.

A quality QR Code design extends your brand. As a savvy business person, you know how important your image is to attracting and keeping customers. By having a well designed logo and employing other visual techniques, you attract attention. By providing valuable information regarding your products, in addition to special offers, you build loyalty. Today you may embed your logo, your colors, as well as your photographs into your code art. You get instant recognition with the look and a customer who feels like they’re obtaining a little something extra whenever you work with a high tech custom code.

Custom QR Codes make it possible for you to communicate more information, special offers, and unique messages to customers. An image-based custom code not only perpetuates your identity, it also enables you to tell certain customers (people that have mobile phones) about special offers just for them. The code design permits you to share news and information, display a page, and even transmit contact information like URLs, emails, and mobile device numbers.

Customized QR Codes allow you track results quickly and make changes as needed. With near instantaneous results, you can tell right away if your offer is a success, whether readers are pursuing additional information, or if there is an increase in activity on Twitter. You can give a coupon deal today, push a site tomorrow, and run a contest next week. All while simultaneously enhancing your image and increasing your awareness.
These codes were not originally developed as a marketing tool. They were used in parts control in automotive factories in Japan. After the marketers got hold of them, however, they opened up a whole new world of mobile marketing. But to get the most out of the technology behind these unique codes, do not go generic. Instead, opt for a customized code with image-enhancing QR Code design. You are going to be surprised what individualized QR Code art can do for your image and your results.