A URL shortener, for obvious reasons, shortens your URL in order that it shall fit into your advertising mediums.

We have all seen hugely long URLs in e-mails, on blog posts, and in advertising. Think

Amazon on this one. In many cases any time a link like which is copied, it breaks apart, a space mistakenly gets inserted and the link won’t work. Shortening a URL will avoid this problem, make it easier for your customers to copy & paste the link, and get to your web site or offer faster and many more reliably.

Additionally, it has the capability to look just a bit better if you’ve got an advertisement Going in http://www.iteandes.edu.co out, and also your link is short and to the point. Long URL links are off-putting to lots of people and generally very obvious it’s an affiliate site. And yes, Amazon is an affiliate site.

URL shortener sites often offer tracking abilities, which will mean a great deal of information regarding how well your link is doing.

Unless you are well-versed in how you can track your links, track your traffic, know-how to read and understand Google Analytics; when you are new, choosing a link shortener will give you a lot of information regarding where your traffic is coming from, how many clicks your link has received, and what people are doing on your internet site. Check out some of the links above to determine which sites offer tracking services as part of their main service. There are actually a fair number that will be totally free.

For anybody who is in affiliate marketing, using a URL shortener can provide you with a bit of an edge to advertise your opportunity.

There are actually several benefits here for using a link shortener. To start with, many affiliate marketers who are just starting out are trying to use their affiliate links for their program. These links, again, can be quite long and arduous to keep intact.

Second, in advertising, you need to not be a sheep. If you are promoting an affiliate product or program, and also a couple thousand others are also promoting it using the company’s affiliate links… well, you are not going to obtain a whole lot of interest since the community has been over exposed to the marketing. They can even have been turned off by some one else’s marketing methods… so when they see Company XYZ in an affiliate link, it is an immediate click away or delete.

Advertising will be that — A-D-V-E-R-T-I-S-I-N-G. You should stand out. You will need to grab attention. And also you only have a number of seconds to do that. You can have the greatest ad copy on earth, but if your link shows an affiliate id, your click throughs are going to be non-existent.

A URL shortener can make your not-so-fantastic domain name a non-issue.

From past experience, I realize that sometimes we find yourself buying a domain name that ends up not being in the niche we want, or which just doesn’t make sense to the general public.

But you have a domain name and you have decided to repurpose that site for some of your offers or products. Make use of a URL shortener to help avoid turning people off just due to the domain name. This can help you keep moving forward until you are ready or able to buy another domain name that suits your marketing efforts better.

If you are using Twitter or other social networking methods, a shortened URL will significantly increase your allowed character count.

Most importantly, I am speaking about Twitter here which only allows you 140 characters in a tweet. If you’ve got a long, long URL… how are you going to say anything about it to get people to click and look? Just sending the link won’t get you views.

Twitter is about how you can say something important, URGENT, and also a call to action in 140 characters or less. Every single letter and symbol in your URL counts toward your character count. So get rid of that long URL.

Twitter is not the only place that a short URL is useful. Brevity is actually useful in the majority of all of your marketing efforts. Whether you are using Twitter, Goggle+, Pinterest, Facebook, LinkedIn, or whatever, save your readers’ eyes, shorten your URLs and anticipate to see a more suitable click-through on your posts.

Understanding the need and value in making use of URL shorteners is very important in your marketing efforts regardless for anyone who is promoting your own services, or even an affiliate marketer looking to gather leads into your flock.