A URL shortener, for obvious reasons, shortens your URL so that it’s going to fit into your advertising mediums.

We have all seen hugely long URLs in e-mails, on blog posts, and in advertising. Think

Amazon on this one. Frequently when a link like that is copied, it breaks apart, an area mistakenly gets inserted and also the link will not work. Shortening a URL will avoid this problem, make it easier for your customers to copy & paste the link, and acquire to your internet site or offer much faster and more reliably.

Additionally, it has the ability to look just a bit better if you’ve got an advertisement going out, as well as your link is short and also to the point. Long URL links are off-putting to lots of individuals and generally very obvious it’s an affiliate site. And yes, Amazon is an affiliate site.

URL shortener sites often offer tracking abilities, that can mean a whole lot of information regarding how well your link is doing.

Unless you are well-versed in the best way to track your links, track your traffic, know-how to read and understand Google Analytics; if you are new, selecting a link shortener will give you a lot of details about where your traffic is coming from, how many clicks your link has received, and what people are doing on your web site. Check out some of the links above to see which sites offer tracking services as part of their main service. You will discover a fair number that will be totally free.

For anyone who is in affiliate marketing, using a URL shortener can provide you with a bit of an edge to advertise your opportunity.

You will discover several benefits here for using a link shortener. Foremost, many affiliate marketers who are just starting out are trying to use their affiliate links for their program. These links, again, can be quite long and arduous to keep intact.

Second, in advertising, it is critical to not be a sheep. In case you are promoting an affiliate product or program, and also a couple thousand other people are usually promoting it using the company’s affiliate links… well, you are not going to obtain a whole lot of interest since the public has been over exposed to the marketing. They can even have been turned off by some one else’s marketing methods… so once they see Company XYZ in an affiliate link, it’s an immediate click away or delete.

Advertising is simply that — A-D-V-E-R-T-I-S-I-N-G. You need to stand out. You will need to grab attention. And also you only have a couple of seconds to do that. You may possess the greatest ad copy on this planet, but if your link shows an affiliate id, your click throughs will be going to be non-existent.

A URL shortener may make your not-so-fantastic domain name a non-issue.

From past experience, I realize that sometimes we find yourself buying a domain name that ends up not being within the niche we want, or which just does not make sense to the public.

But you have a domain name and you’ve decided to repurpose that site for several of your offers or products. Work with a URL shortener to help avoid turning people off just as a result of the domain name. This could help you keep moving forward until you are ready or able to buy another domain name that suits your marketing efforts better.

In case you are using Twitter or other social networking methods, a shortened URL will significantly increase your allowed character count.

Certainly, I’m discussing Twitter here which only allows you 140 characters in a tweet. If you’ve got a long, long URL… how are you going to say anything about it to get people to click and look? Just sending the link will not get you views.

Twitter is about how you can say something important, URGENT, as well as a call to action in 140 characters or less. Each and every letter and symbol in your URL shortener service counts toward your character count. So get rid of that long URL.

Twitter is just not the only place that a short URL is useful. Brevity is actually useful for most all of your marketing efforts. Whether you are using Twitter, Goggle+, Pinterest, Facebook, LinkedIn, or what ever, save your readers’ eyes, shorten your URLs and expect to see an even better click-through on your posts.

Comprehending the need and value in using URL shorteners is extremely important within your marketing efforts regardless in case you are promoting your own products or services, or perhaps an affiliate marketer looking to gather leads into your flock.